Insights
Notes from the studio.
All articles.
Showing 10 articles
Business and Communications1 min read
Coming in 2027: Wikipedia profiles for Somali companies
In 2027 Ogaal will start helping Somali companies get their story on Wikipedia, where most of them are still missing today.
Technology1 min read
Tech news: Mogadishu is getting an AI Academy
Tabaarak ICT Solutions and the Somali National Artificial Intelligence Centre signed an agreement to open an AI Academy in Mogadishu. Here is what it could mean for local businesses.
Technology1 min read
Tech news: AI is reshaping ads and social platforms
Microsoft, TikTok and LinkedIn have all announced changes that affect how businesses advertise and post online. Here is what they mean for brands in Somalia.
Technology1 min read
Tech news: Somalia's push towards digital services and tech skills
Plans for a unified digital government platform built around the national ID, and a new edition of a programme training Somali ICT graduates.
Branding1 min read
Three new brand identities: Asal Perfume, AfroArt and True-Life Polyclinic
A perfume boutique, a coffee shop and bakery, and a healthcare clinic. Three very different businesses, three identities built around the people they serve.
Creative Production1 min read
Capturing a children's fun day at Taam Academy
Taam Academy organised a day for its students to play, compete, and celebrate together, and asked our team to capture it.
Branding1 min read
What a brand identity really includes, beyond the logo
A logo is where most businesses start. A brand identity is the system that makes every flyer, post, and signboard feel like it came from the same place.
Social Media1 min read
How to plan a month of social media content
Posting every day is hard to sustain without a plan. A simple monthly calendar keeps content consistent and connected to your goals.
Creative Production1 min read
Getting more from your event coverage
An event lasts a day. Good coverage keeps it working for months, if you plan for it before the doors open.
Web Development1 min read
What a business website needs on day one
A website does not need dozens of pages to work. It needs to answer a visitor's first questions quickly and make the next step obvious.
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