Technology1 min read
Tech news: AI is reshaping ads and social platforms
Microsoft, TikTok and LinkedIn have all announced changes that affect how businesses advertise and post online. Here is what they mean for brands in Somalia.
The past few weeks brought several platform updates that matter to anyone who runs ads or posts content for a business. The common thread is artificial intelligence: platforms are using it to automate campaigns, and to judge the content people post.
Microsoft Advertising: campaigns built from your website
Microsoft Advertising introduced campaign setup assisted by AI that can turn website content, brand guidelines, marketing plans and product images into an editable Performance Max campaign. It saves time, but the output still needs a human check on tone, offers and targeting.
TikTok: buying without leaving the feed
At Advertising Week New York 2026, TikTok announced Buy Direct, a checkout in one tap that lets people buy from a brand straight from the For You feed. TikTok is also handing more campaign work to automation for the holiday season.
LinkedIn: less reach for posts written by AI
LinkedIn now screens posts that are shown beyond a member's immediate connections and reduces the reach of content it identifies as written by AI. Original, human writing matters more than ever on the platform.
What this means for your brand
- Use AI tools to speed up setup, but review everything before it goes live.
- Make sure your product photos and descriptions are clear, because shopping features rely on them.
- On LinkedIn and similar platforms, write in your own voice and share real work.
Automation can build the campaign. Insight still decides what it should say.
