Social Media1 min read
How to plan a month of social media content
Posting every day is hard to sustain without a plan. A simple monthly calendar keeps content consistent and connected to your goals.
Most businesses know they should post regularly. The difficulty is deciding what to post, every week, without repeating themselves or losing sight of what the posts are for.
1. Choose three to five content pillars
Pillars are the recurring themes you post about, for example products, customer stories, behind the scenes, and helpful tips. They keep variety in the feed while staying on message.
2. Mark the dates that matter
Add launches, promotions, holidays, and events to the calendar first. Plan content in the weeks before each one, not on the day.
3. Match formats to platforms
- Short vertical video for reels and TikTok.
- Clear single images or carousels for announcements.
- Longer video for Facebook and YouTube when the story needs time.
4. Produce in batches
One shoot, planned well, can supply content for weeks. Batch filming and design saves time and keeps the look consistent.
5. Review and adjust
At the end of the month, look at which posts started conversations or brought enquiries, and plan more of what worked.
